Research Into Similar Products: Record Company Information

By looking at other magazine adverts, I have realised that most of these include record companies logos on them. To make mine as realistic as possible I have looked up Bombay Bicycle Clubs record company. Their company is Island Records and have artists such as Catfish and the Bottlemen and Disclosure on their label too. I have also found their website incase I decide to include it on my own advertisement or on my digipak. 

http://www.islandrecords.co.uk/

Organisation: Location

I have found a location that I think is very fitting for my video. This location is quite open and so would allow for some playful shots to be taken. The bridge would also be seen as quite romantic too so would allow for some romantic spots. The pathways covered by trees also will give be the desired effect I want of having low key lighting in my video. 

Research Into Similar Products: Advert Conventions

From looking through various different adverts, I have picked up upon various features that constantly recur. The first is a website linked to the artist. This offers a way in which a consumer can actually buy the album and find out more about the album, as well as the second feature which is the record company. The advert for the Stone Roses album below also features some reviews of the album and I quite like this feature as it is a way to persuade someone to buy an album. 

 

Research Into Similar Products / Drafting and Planning: Album Title

I need to think of an album name for my digipak. To get inspiration, I have looked at the album titles Bombay Bicycle Club has used for their albums in the past as these are: 

• I Had The Blues But I Shook Them Loose
• Flaws
• A Different Kind Of Fix
• So Long, See You Tomorrow

These album names, minus the second one, are rather long and therefore, to fit the trend, I should also use a longer album title for my album.
For further insight into album names, I have looked at the similar artists page on Last FM to see what bands similar to Bombay Bicycle Club have named their albums.The first two artists to appear on this list were Lucy Rose and The Maccabees. The artist Lucy Rose was an artist that features on this list and her album names aren't as long as Bombay Bicycle Club's, but are still a decent length. These names are:

• Like I Used To
• Work It Out

The Maccabees have album titles of similar lengths: 

• Colour It In
• Wall Of Arms
• Given To The Wild
• Marks To Prove It

From this research I have realised that to fit into the Bombay Bicycle Club Ethos, I should have an album title that is around 3/4 words long. The name I have chosen is

The Truth About Nature 

as it is something that is quite ambiguous and I like the idea of using an album name that starts with 'the' as it makes it sound official. 

Research Into Similar Products / Organisation: Costume

By looking at other videos I have been able to decide what I would like my actor/actress to wear in my video. For the male character, I quite like the idea of him wearing something simple like a jumper or cardigan as it's something everyday and normal. This would reflect how people have problems and troubles in everyday life - It's just normal. By looking at Radiohead's High and Dry video, I have seen the way in which all the band members are wearing simple clothes, like cardigans and jumpers, which fit nicely with the black and white effect to reflect the simplicity of it. Vampire Weekend's video for A-Punk also features the band wearing jumpers to create a quirky feel to the video so this serves a different purpose to that in the Radiohead video but are equally effective.



I would like my female character to wear a white lacy dress as it is again simple and plain. The dress would also signify a sort of innocence which would fit nicely with the story of my video as it would contradict the guilty looks and feelings portrayed. Wolf Alice's video for Fluffy see's Ellie wearing a dress and as the song is about her cat, it adds to the innocence of the song. Courtney Love also wears a white dress in the video for Violet and so are the little girls involved too. This costume gives the impression of innocence, which contrasts with the aggression of the song itself. A dress is very common and this would give it an everyday value just like the jumper or cardigan would. 



I plan to include a flashback in my video and I would like to have the actors wear clothes that are quite casual. From looking at Lucy Rose's video for Lines, I have been inspired to use the costume of a flannel shirt, vest and jeans for my actress as it is simple and nice. However, from watching the video for Don't You Find by Jamie T, I quite like the idea of using a skirt a t shirt which is simple and would also be a practical costume for my actress as it would be easier to change from a dress to skirt. Don't You Find has also been inspiring for the actor too as the simplicity of Jamie T's denim jacket and jeans is what I am looking for this flashback scene, but rather than have a shirt, just have a simple t shirt. 

Drafting and Planning: First Draft Video Storyboard

Here is my first draft of my storyboard. The aim of my video is to present two people who were once close but now have a distance between them, making them feel alone and sad. 

Target Audience: Camera Angles

I have tweeted some images of camera angles I like and think are effective to see what people of my target audience of 17-20 think. By doing this exercise, I can see what would help me reach my target audience effectively. I used the images I found from my previous post as I think these are the best examples. 

The responses for this were: 

These responses are particularly helpful as it has helped me decide on what shot to use for my digipak. I think it's very interesting that everyone chose the Last Shadow Puppets cover as it is the most unique cover out of the 3 I chose.