Research Into Similar Products: Establishing Shots

I have been considering using establishing shots in my music video to help it to flow and to give a little break from the constant shots of Ben and Megan. However, I have been unsure of how to actually use them in my video and so have looked at other videos to see how they have been used.
Lana Del Rey's video for 'Music To Watch Boys To' opens with establishing shots of the water in which the video is set in. This is an effective place to include these shots as I think that it fits with the acapella that opens the track - it creates a mysterious and calm tone to the video.

 

Bombay Bicycle Club also use establishing shots in their video for 'Almost Like This.' They use establishing shots to open the video as well as throughout. This is similar to how I would like to use them in my own. I like the way in which establishing shots are used in this video as they are edited in a stop-start way, and so make the video look quite home-videoesqe.

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